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ICON BALL CELEBRATES 11th ANNIVERSARY WITH WHIMSICAL-THEMED BALL AT SHANGRI-LA HOTEL SINGAPORE

ICON, the leading Chinese luxury lifestyle magazine published by SPH Magazines for today’s affluent and bilingual women, celebrated its 11th anniversary at Shangri-la Hotel Singapore, Island Ballroom. In line with the whimsical theme of the ICON ball, guests were transported to a magical fairytale – with surprising décor features.

The night was well-attended by over 300 corporate elites and A-listers from Singapore’s high society, guests were invited to dress in the dress of their dreams. The event was organised by SPH Magazines, with support from sponsors namely Bentley by Wearnes Automotive, Damiani, Hibiki by Beam Suntory and The History of Whoo.

Guests had the exclusivity to be the first to preview Damiani’s new Romanov high jewellery collection that was just launched last month (March 2016) at Baselworld. Twenty ladies pulled all the stops dressing to the theme, and were crowned Best Dressed 2016.

Specially this year, ICON partnered socialite and photographer enthusiast Rosalynn Tay who was given an-all-access pass to capture moments during the ball – as seen through her lens.  Her photos are available on iconsingapore.com.

The ICON ball is held annually to mark each successful year since the magazine was established, together with a yearly special April anniversary edition. Top Chinese actress Sun Li graced the cover of its April issue and an annual curated ICON List spotlights 8 influential and well connected women – a timely reminder of the great strides women have achieved in various industries and their continuing contributions to society. Online, a series of stories relating to beauty tips, the latest dresses with whimsical flair and looking glamorous in preparation for the ICON ball have also been freshly generated.

Elsie Yah, Managing Editor of ICON, said: “ICON has always strived to raise the creative bar in content and design. This 11th year we are proud to have made significant impact on multiple platforms and engaged even further with readers on intimate and insightful levels.”

ICON Singapore magazine continues to engage highly affluent ladies on all fronts via print, online, digital and social media, as well as through exclusive and intimate events. Dennis Pua, Managing Director of SPH Magazines, said: “We are extremely grateful for the loyal support ICON has gained over the last eleven years from both readers and advertisers.”

Other supporting partners include Fiore Dorato, Marquis and TWG Tea Company.

(RELATED: ICON 10th ANNIVERSARY GALA BALL 2015)