[dropcap size=small]H[/dropcap]omegrown brand Tiger Beer teamed up with agency Marcel Sydney, production company Will O’Rourke and designer James Dive of the Glue Society for a pop-up in New York’s Chinatown from Jun 6 to 9, 2016. Here are 11 interesting facts we learnt from the event that aimed to promote Asian merchantry.

 
[dropcap size=small]Over 700[/dropcap] The number of Asian artists who represented the store.

 

(left to right) Pomch, Kllylmrk and Goods of Desire
(left to right) Pomch, Kllylmrk and Goods of Desire (Product photos from the brands)

Designers

Douglas Young (Goods of Desire), Felix Tai (Pomch),
Kelly Lim (Kllylrck) and more.

 

Timeedited

In Time

[dropcap size=small]2 Weeks[/dropcap] Time taken to build the store.

[dropcap size=small]12 Hours[/dropcap] Queue time at its peak.

[dropcap size=small]60 Minutes[/dropcap] And they were sold out.

 

Chinaflag

Chinese shoppers account for
[dropcap size=small]nearly 50%[/dropcap]
of the global luxury market.

 

LOCATED AT

CanalStreetsign

 

Tiger-Beer-Store-Popup

“To see what real Asian design is, you literally had to walk over what Asian design isn’t.”

Designer James Dive, on displaying cheap Chinatown trinkets in the glass floor.

 

Tigerbeer-edited

Paired with Asian cuisine from SG hawker Michael Ker and Thai chef James Syhabout.

 

tigerbeercoasteredited

Special Entry Pass

Trade in coasters from nearby bars for goods.

 

[dropcap size=small]”New York[/dropcap] has the largest Asian population outside of Asia, but most people here don’t see past the cheap goods in Chinatown. … So we invited them to explore and discover the best in contemporary Asia for themselves and reset their perceptions.”
– Tiger Beer’s global brand ambassador, Mie-Leng Wong.

PeakMonogram