Just as a glass of Rémy Martin cognac cannot be defined by one single aspect, the personalities of today defy simple characterisation.

Rémy Martin has unveiled its One Life/Live Them campaign. Lest you’re confused by the tagline, the use of the plural pronoun “them” to refer to a singular thing – life – is deliberate.
The idea the French cognac house wants to convey is that there are many facets to an individual. All have a part to play in the formation of his or her character, all are worthy of pursuing.

Rémy Martin’s tribute to diversity cannot be more timely. In today’s intense social media culture, various talents come to the fore and individuals are increasingly recognised for the multi-faceted people they are.

Embodying this very spirit is One Life/ Live Them ambassador Jeremy Renner. The Avengers star is not only a two-time Academy Award nominee, he is a producer, home renovator, and musician.

Indeed, Renner recently astounded fans with his singing abilities when he performed a ditty as superhero Hawkeye on The Tonight Show. “I’m not just an actor, I’m also a musician, and I renovate homes and create lifestyles for people. I’m a hundred other things, and I will not allow people to pigeon-hole me,” says Renner.

“I hope the campaign inspires people not to settle for less, but to remain curious and strive for excellence. There are aspects that go into a glass of cognac, such as variations, age, time. It celebrates life and diversity, it celebrates who we are.

“We are many things, we don’t have to be defined by just one of them.”

To be sure, Fine Champagne cognac is a legacy rooted in the DNA of Rémy Martin and its passion for revealing talents – the talents of nature and of the winegrowers and cellar masters who craft its blends.

It requires multiple skills, know-how and expertise to achieve this excellence, this diversity of tasters, this bold and open spirit. Each vintage produces a variety of eaux-de-vie and each can have more than one life, expressed in the different blends. For Rémy Martin, this mix is a way of life, drawn from its founding philosophy and a drive to take these diverse talents further in its quest for perfection.