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Why the trendy and upwardly mobile crowd will love The Warehouse Hotel

The latest entry on the Robertson Quay hotel scene is all chic and history.

Like at many product launches today, The Warehouse Hotel targets a plugged-in, trendy generation that values story as much as the platform on which itis delivered. The difference is that its operator, The Lo & Behold Group, is an old hand at the modern heritage business, having converted a former chapel and a historic CBD building into hip dining spots – The White Rabbit and The Black Swan, respectively – for the upwardly mobile.

The Warehouse Hotel, a former godown dating back to the 19th century, follows in the same chic vein, blending history, concept and design into a seamless whole. More importantly, it doesn’t assume that its guests are wont to scrimp on personal space and amenities for the sake of social pursuits. The size of the 37 guest rooms – from a standard 27 sq m to a 57 sq m open plan suite – is not record-breaking but each, even the inward-facing ones, not to mention the corridor, has access to natural light via windows or skylights. Combined with the lofty ceilings, the effect is a sense of soaring space.

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    Warehouse Hotel

(RELATED: Wee Teng Wen shares vision for new venture, Warehouse Hotel.)

The makeover of a derelict building is never easy. The project took design agency Asylum two and a half years to complete. Says its chief, Chris Lee: “We said ‘yes’ to the project, but when we saw it, the roofs were caving in and there were holes everywhere.” Together with lead architect Zarch Collaboratives, the team managed to not only patch up the holes, but also inject the original structure with a fittingly industrial aesthetic.

After all, the building functioned as a warehouse during the spice trade, then morphed into a prohibited distillery housing secret societies, before becoming a disco. Lincoln Cheng hosted parties here before opening Zouk at Jiak Kim Street.

To be sure, the heritage element sets The Warehouse apart from new hotels cropping up at Robertson Quay, namely the Philippe Starck-designed M Social Singapore and the upcoming Intercontinental Robertson Quay.

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No doubt, the local touch will reinforce this branding. The hotel is a veritable gallery for home-grown brands: Mud Rock created the in-room beverage mugs; Plane and Bevel, the planters; Matter Print, the customised Ikat print throws featuring the hotel’s signature three peaks, to name a few.

The Warehouse Hotel’s expansive lobby incorporates an industrial aesthetic reflecting its history.

The insider’s view of Singapore also drives the concierge. Says Wee Teng Wen, Lo & Behold’s managing director: “We want to give our guests the recommendations we have been giving our own friends visiting Singapore.”

As is the challenge for all converted old buildings, The Warehouse does have its construction constraints.

The infinity pool, at 4.6m by 10.8m, is more suitable for soaking than doing serious laps, and the hotel’s boutique size and location next to the river means parking is limited. Just give your keys to the valet.

DROP-IN APPEAL

What’s in store at The Warehouse for visitors.

  • WarehouseHotel-Sidebar-ModSin

    MOD-SIN CUISINE BY WILLIN LOW

    An homage to po po (grandmother in Chinese), the cosy Po helmed by Wild Rocket chef Willin Low features dishes such as char-grilled Iberico satay, Carabinero prawns and konbu mee. Its signature popiah is presented in platters for diners to assemble. Round marble tables facilitate the communal experience.

320 Havelock Road. www.thewarehousehotel.com