And that's why they can be employed to great effect, says Ogilvy & Mather managing partner Rika Sharma.
Whether you’re an enthusiast, an expert or a brand owner, Instagram has proven to be the great equaliser when it comes to relaying your horological leanings to the world.
With the increasing influence of social media, chefs, who are fastidious about plating, have more incentive than ever to put up a pretty plate.
Aptly named, Beautiful Destinations appears to have hit the right formula.
Burberry, Michael Kors and Tiffany & Co led the digital charge, and are reaping great dividends.