Watchmakers are calling out to youth.
Louis Vuitton x Supreme, Givenchy in camouflage - A mix of urban apparel and haute couture brings out a new fashion statement.
The generation that rebuilt the mechanical watch industry post quartz Crisis is in a class of their own, says Su Jia Xian.
In the meantime, 67-year-old Jean-Claude Biver is proving veterans have flair, too.
To achieve his lofty goal of making young people dream of Tag Heuer again, this watch veteran is taking the brand back to its roots.
Here's how Tag Heuer can roll out a complex watch for $20,000.