...and no, it's not in the form of smartwatches.
Brilliant pops of colour give elegant timepieces a cheerful edge - because serious watches don’t have to look sombre.
Housing one of horology's most underrated complications, these mechanical alarm watches serve up timely reminders of key moments in your day.
In the meantime, 67-year-old Jean-Claude Biver is proving veterans have flair, too.
To thrive in a tepid watch market, focus on innovation instead of digital offerings.
The Peak goes on a trans-European journey to discover all the elements and objects of inspiration that make up the mastery behind each La Montre Hermes timepiece.
SIHH 2017: Grande sonnerie 11 years in the making among new complicated creations by Lange, Greubel Forsey, Piaget and VCA
Masterpieces abound on day 2. Daily reports from Geneva, Switzerland, on the annual watch show SIHH, from 16 to 20 January 2017.
SIHH 2017: Record breaking split-seconds chronograph among many firsts unveiled by Richard Mille, Jaeger-LeCoultre, Roger Dubuis and Cartier
The first of our daily reports from Geneva, Switzerland, on the annual watch show SIHH, from 16 to 20 January 2017.