Watchmakers are calling out to youth.
The brand's successful foray into Chinese-made red wine didn’t come easy.
To achieve his lofty goal of making young people dream of Tag Heuer again, this watch veteran is taking the brand back to its roots.
Commitment to craftsmanship, exclusivity, storytelling and mystery form part of the experience, says CEO.
Horological retail whiz Michael Tay wastes no time in leading the watch landscape.