The man tasked with identifying the pinnacle Casks of Distinction from Diageo's expansive stock says we're getting more savvy.
For that someone who truly matters - go customisable and exclusive.
It's fastest fingers first when it comes to this edition, limited to 5,000 bottle worldwide.
There’s only one place in the world you can drink this exclusive whisky blend.
Many styles, one distinct dram.
Brooke Supernaw, DFS senior vice-president of Spirits, Wine and Tobacco, sheds light on the opportunities presented by an evolving travel retail scene.
Investment-worthy bottles from a "ghost distillery" are akin to unicorns in the whisky world.