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A Circuit Breaker initiative: Solving a murder mystery with JLC

Together with Jaeger-LeCoultre, we held a murder mystery for the brand's customers to solve. Who emerged victorious?

Two months ago, The Peak held a virtual murder mystery for its readers to solve, as part of our efforts to intimately engage readers during a socially-distanced period. The murder mystery was such a great success that we decided to expand the initiative and hold more sessions.

Luxury watch brand Jaeger-LeCoultre loved the concept and worked together with us to hold the virtual murder mystery for its own customers.

(Related: Solving a murder mystery, virtually with Martell)

Together with Jaeger-LeCoultre, we assembled a game package comprising a set of game cards, a delicious fruit, cheese and crackers platter, and a bottle of Louis Roederer Brut Premier champagne.

The game package comprising the cheese platter, a bottle of champagne, and game cards that was delivered to all participants.

The game package comprising the cheese platter, a bottle of champagne, and game cards that was delivered to all participants.

Just like in the previous two virtual murder mystery sessions, the 16 participants for the Jaeger-LeCoultre x The Peak virtual murder mystery (held over two sessions) were in high spirits, with most wearing their allegiance on their wrists and a few even putting up virtual Zoom backgrounds of JLC’s La Sentier manufacture.

Participants holding up their JLC timepieces for a group shot.

Participants holding up their JLC timepieces for a group shot.

The theme of the murder mystery was also tweaked to incorporate watchmaking elements and icons of the watch brand, including its famous Atmos Clock.

The two winners were Tan Wee Seng and James Tan (well, technically his wife did most of the heavy lifting while James popped in towards the end after a long day at work to ask how it was going). They both walked away with gifts from Jaeger-LeCoultre and the knowledge that they were the sharpest watchmakers on the two nights that the murder mystery was held.

Check out the video at the top of the article for a peek into what we got up to.