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9 new fragrances for men

A selected menu of the fragrances launched this year, plus our verdict of the products.

Fashion juggernaut Louis Vuitton debuted fragrances for men earlier this year in an already competitive market, but its presence attests to the opportunities to be had. Men today are more willing to experiment with scents, in contrast to sticking to the same perfume for years.

Says Susan Tan from fragrance distributor Luxasia: “Men are now starting to own at least two fragrances with many owning multiples, providing variety to their scent library.”

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She observes that more are becoming adventurous with their choices, going for long lasting non-commercial, or “cult” scents.

Whether you’re the daring or the brand-loyal sort, we present here a selected menu of the fragrances launched this year, plus our verdict of the product.


  • 01 SENSUALITY IN THE AIR

    MONTBLANC LEGEND NIGHT

    Warm and sultry, this is the nocturnal version of Montblanc’s previous two Legend scents aimed at the confident man (as if each part of this individual has to be olfactorily represented). But the concoction with a strong base of musk works.

    In short: Seductive. Wear for a date.

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