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Cult “select shop” Beams to take over Colony Clothing

Anyone who shops regularly in Japan – whether you frequent Harajuku or Ginza – will be familiar with the “select shop”, a mega-store retailing a wide range of labels, including their own. It’s not just a department store though; select stores are trendsetters in their own right, curating and creating everything from streetwear to formal clothing. 

Among the biggest names is Beams, which was founded in 1976, but still remains a cultural force in the country. 

(Related: How Japanese kimono makers seek to revive the declining industry)

The retail behemoth will be taking over locally-founded lifestyle boutique Colony Clothing, and will offer international pieces, as well as exclusives created for the Colony Clothing pop-up. If the idea of shopping like you’re in the fashion capital of Tokyo isn’t attractive enough, the pieces will also be contextualised, and specially curated for tropical weather.

“We believe Singapore’s reputation as an emerging contender as a fashion capital in Southeast Asia, will be key to leading and spreading the Beams style…” shares Kozo Kawamura, founder of Clothing Colony. Kawamura previously worked with Beams for 15 years managing a store, overseeing bespoke trunk shows, and conceptualising for brands. 

(Related: Streetwear is in: traditional luxury houses embrace urban chic for Spring/Summer 2019)

The Beams takeover will last three months from October 17 2019 to mid-January 2020, and will feature Autumnal styles, “sportswear and high-performance clothing”, and all manner of gifting options just in time for the holiday season. 

Previous Beams collaborators include Nike, Porter, and Doc Martens.

Colony Clothing is located at 83 Clemenceau Avenue. Tel: 6733-1173