There is little doubt that French brand Louis Vuitton is one of the most influential names in fashion. But in the world of high jewellery? Perhaps not so much; the luxury house did not launch its first haute joaillerie collection until 2009. That might just change with the Parisian maison’s latest big move – and we do mean big. Louis Vuitton recently purchased the Sewelo, a 1,758-carat diamond that was unearthed last April at the Karowe mine in Botswana. The brand will partner Lucara Diamond Corporation, which owns the Karowe mine, and Antwerp diamond-cutting specialist HB Company, to work on the Sewelo. Weighing 352g, the rough diamond is the second-largest in history, and the biggest of a growing number of large diamonds recovered in recent years – an achievement made possible by improved mining techniques.
Aside from using the tennis ball-sized diamond to produce its signature Louis Vuitton Cut stones, star- and flower-shaped gems inspired by its monogram, it will also make the most of this massive rarity by offering clients bespoke, custom-cut diamonds with full traceability. A pretty brilliant move.