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Fashion brands are now looking to video games for inspiration

Two once-disparate corners of culture are now coming together for a dose of gaming nostalgia.

Moschino x The Sims

  • Moschino Sims
    Moschino's collaboration features an aesthetic inspired by life-simulation game The Sims

If you’ve ever played – and been hooked on – The Sims, chances are you’ll be smiling as you look back on the days when you had so much free time on your hands, you could afford to manipulate the lives of tiny little virtual people. Moschino has recently collaborated with the life simulation video game, acknowledging both how nostalgic we get when we think back 20 years to our youth, and also how The Sims is here to stay in popular culture (they’re now onto The Sims 4, if you’ve lost count).

An entire collection of ready-to-wear items and accessories merges Moschino’s colourful, devil-may-care aesthetic with iconic motifs from the game. You can deck yourself in entire outfits (right down to your handbag) that are pixellated. A swimsuit features the plumbob, which is the green diamond that floats above your character in The Sims. And, if your body isn’t quite as youthful as your mind still is, no matter – there are also phone covers featuring the iconic Freezer Bunny.

(RELATED: How to wear your favourite brand icons)

Gaga for Gucci-Sega

  • Gucci x Sega

    Gucci x Sega

Looking like something that’s part hiking shoe and part dried squid, the chunky bejewelled Sega sneaker by Gucci is the kind of footwear that is more likely to appeal to millennials than to the people who actually grew up with Sega consoles at home.

Fight Mode

Uniqlo Streetfighters

Street Fighter T-shirt from Uniqlo.

Give your suit-and shirt-filled wardrobe a shot in the arm with one of the graphic Street Fighter or Monster Hunter T-shirts from Uniqlo. The former was launched in April, but the latter is hot off the press, celebrating 15 years of the role-playing game.

(RELATED: Mr Porter teams up with Carhartt, Undercover and Aries on T-shirt capsule)