On Wednesday, May 29 online luxury menswear retailer Mr Porter announced the imminent launch of a summer T-shirt collection designed in collaboration with 17 contemporary brands, such as Carhartt and Undercover.
The digital retailer was started in 2011 as complementary site to Net-A-Porter, and has been massively influential in driving the direction of luxury menswear in the online retail sphere. This isn’t the first brand collaboration by Mr Porter — for their 5-year anniversary, they launched a 20-piece capsule collection as well as a customised BMW i3.
After celebrating British loafers and Japanese fashion this spring, the retailer is focusing on one of summer’s wardrobe must-haves — the T-shirt. The e-tailer has joined forces with 17 contemporary ready-to-wear brands to create no less than 44 T-shirt designs, including single-colour styles, as well as prints, motifs and logos.
“T-shirts have always been central to Mr Porter’s contemporary buy, and this collaborative capsule provides us with an opportunity to offer our global customers exclusive T-shirt designs and archived prints from some of our long-established brand partners. This project also gives us the chance to champion a new generation of designers — many of which will be new to Mr Porter for the coming season,” explains Mr Porter buyer, George Archer.
Brands featured in the project include Aimé Leon Dore, Aries, Très Bien, Pop Trading Company, Come Tees, Noon Goons, Undercover, Carhartt WIP, John Elliott and Reese Cooper. The collection also includes T-shirts from the Carhartt collaboration with Flossy and reproduced printed T-shirts from Undercover’s archives.
This summer capsule goes on sale from June 3 in the Mr Porter e-store, priced €35 to €260 (SGD$53.80 – $399.50)