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Piaget launches first steel watch collection for men

The luxury brand unveils a brand new timepiece range, the Polo S, with a campaign starring actor Ryan Reynolds.

It might not be the sexiest watch material, but stainless steel is having a moment right now. It is, after all, a durable and relatively inexpensive material that can allow brands to offer otherwise costlier, precious metal-encased watches at lower prices. Beyond that, steel is also the classic choice for sporty icons such as the Patek Philippe Nautilus and the Audemars Piguet Royal Oak.

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The automatic Polo S with blue dial. The watch also comes with a silvered or slate-grey dial.

This year, for instance, brands like Blancpain, Chopard, Girard-Perregaux and Frederique Constant introduced steel editions of timepieces ranging from perpetual calendars to dual-timers. And recently in New York City, Piaget unveiled its first five-piece steel watch collection, the Polo S, in an event graced by its brand ambassador, Deadpool star Ryan Reynolds, and eight other “game-changing” famous representatives from around the world.

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The Piaget Polo S Chronograph comes with either a silvered dial, as pictured, or a blue dial.

A fresh take on the Piaget Polo, an existing range first launched in 1979, the new Polo S juxtaposes a cushion-shaped dial against a 42mm round case. There are two main models: The automatic Polo S, and the Polo S Chronograph. Both are powered by new movements: The former is driven by the selfwinding 1110P movement, while the chronographs (that can track intervals of up to 12 hours) house the selfwinding 1160P movement.

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Piaget international brand ambassador, Canadian actor Ryan Reynolds.

Looking at the Polo S watches on the wrists of Piaget’s latest nine game-changers ranging from Chinese actor Hu Ge to English polo player Malcolm Borwick, we think the timepiece wears well and will lend itself easily to different occasions.

Reynolds clearly thinks it will look good on the ladies as well: At the launch, he shared with the audience that his daughter, one-year-old James Reynolds, had been “messing with” his watch, adding: “What she doesn’t know is that her initials are engraved on the back of it, and it will one day be hers.” Awww.

The US retail price for the Piaget Polo S is US$9,350 ($12,563) and the Polo S Chronograph is US$12,400.

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