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Jaeger-LeCoultre and Christian Louboutin Join Forces For New Watch Collection

Shoemakers are the hottest new partners for watchmakers looking to elevate their women’s designs.

One should never underestimate the effect an exquisite pair of shoes has on a woman. Jaeger-LeCoultre understands this only too well, and has harnessed this stylish bond by roping in shoemaking superstar Christian Louboutin to help design a set of timepieces for the watchmaker’s new, customisable Reverso Atelier line.

The Reverso Atelier series was created to celebrate the Reverso’s 85th anniversary this year, and allows wearers to choose from 180 dial and strap options, with Louboutin’s ideas included in the mix for about 18 months. Echoing the snazzy designs of his shoes are straps and dials in iridescent colours or in no colour at all, like his partially transparent Illusion pumps. There are also combinations featuring, perhaps most recognisably, the designer’s signature red – which is the vibrant hue of his shoes’ soles.

Further customisation can be achieved via the brand’s configurator currently available at all Jaeger-LeCoultre boutiques, and engraving and gem-setting options will also be offered. Seems like the watchmaker is betting that the growing demand for mechanical complications in women’s watches doesn’t change one universal: Looks matter.

 

The Shoe Fits

Velvet-by-Massaro_Rita_3

Partnering elite shoemakers could be the next big trend in fashionable horology, as Roger Dubuis’ Velvet line welcomes a new edition designed by Parisian shoemaker Massaro. The latter, who supplies shoes to Chanel Haute Couture, has designed an unusual gold, pleated leather strap for the watchmaker’s women’s collection. Massaro took inspiration from Hollywood’s golden era and, in particular, the indomitable glamour of Rita Hayworth.