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The Audemars Piguet watch that Game of Thrones Inspired

CEO Francois-Henry Bennahmias on how Daenerys Targaryen and her dragons gave rise to the Diamond Fury haute joaillerie timepiece.

So finally, the sixth season of Game of Thrones has begun, to the boundless delight of fans of the fantasy television series. We’re pegging Audemars Piguet CEO Francois-Henry Bennahmias as one of the show’s many fervent followers: In Singapore for the grand opening of the newly refurbished boutique at Liat Towers, Bennahmias sat down with us for a chat, during which he revealed that the brand’s statement jewellery piece for 2016 was inspired by silver-haired Daenerys Targaryen, aka the Khaleesi (or Queen).

  • The Diamond Fury timepiece released this year.

Called Diamond Fury, the 4,841-diamond-studded, white-gold watch is the follow-up to Audemars Piguet’s haute joaillerie timepiece from last year, Diamond Punk. Taking inspiration from Queen Daenerys’ three (increasingly uncontrollable) dragon children, Diamond Fury has an aggressive angularity that makes it equal parts chic and cool.

During discussions with the AP design team, Bennahmias made it clear that he wanted awe-inspiring, not auspicious: “I had Khaleesi in my mind. I told my team, I want a dragon watch. But not like a Chinese dragon, okay, but the dragons from Game of Thrones. I want the woman wearing this to be like Khaleesi — she’s in charge, she’s the one leading because she’s got her dragons.”

With its architectural, brilliant spikes that evoke what the AP website describes as “a carapace of gems”, Diamond Fury might well make its wearer feel (almost) as powerful. It’s a worthy sequel to Diamond Punk, a boxier design with pyramidal details that give it an edgy dimensionality, and saw it named best jewellery watch at the Grand Prix d’Horlogerie de Geneve. Both watches have dials that are usually hidden behind gem-set covers.

  • The Diamond Punk watch from 2015.

Next year, there will be yet another addition to this high-jewellery watch family — call it a completion of the trilogy, if you will. For now, Bennahmias is keeping mum about what this third design will look like, although he promises: “Women will be very pleased.”

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Read more about AP’s other upcoming offerings for its growing female fanbase, and other plans it has in the pipeline, in our interview with Francois-Henry Bennahmias in an upcoming issue of The Peak.

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