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Ladies First with Richard Mille

American golfer Cristie Kerr wears the Richard Mille RM 007 in titanium.

American golfer Cristie Kerr wears the Richard Mille RM 007 in titanium.

High-tech watches in high-octane settings. That’s the image that tends to come to mind when we think of Swiss luxury watchmaker Richard Mille, which is typically associated with sportsmen such as F1 driver Felipe Massa, sprinter Yohan Blake and golfer Bubba Watson.

This year, however, it’s ladies first, with Richard Mille declaring 2014 the Year of the Woman. Now, American golfer Cristie Kerr joins the brand as its latest female sporting partner, alongside Italy’s Diana Luna.

Keep an eye out for the Richard Mille RM 007 in titanium on Kerr’s wrist as she gets her game on during the LPGA Tour and Lacoste Ladies Open this year.