Move over, Holly Golightly. Tiffany & Co’s latest launch could not be further removed from celluloid diamond-loving waifs. The American jewellery house recently launched Tiffany Men’s, comprising two new collections designed for men: Tiffany 1837 Makers and Diamond Point, both of which include jewellery, homeware and watches. The time is definitely right: Global men’s fine jewellery sales were estimated to be worth US$5.3 billion (S$7.3 billion) in 2017 – definitely a figure that would put a gleam in any jeweller’s eye.
(Related: Tiffany’s gift of coloured gems)
As its name suggests, Tiffany 1837 Makers represents the brand’s heritage of craftsmanship, which dates back more than 180 years. Pieces in this collection take their cues from Tiffany’s hollowware workshop, as well as the company’s tradition of making sports trophies. Jewellery and barware are united by certain design details – concave and convex curves, flat edges and utilitarian hardware-inspired motifs.
Diamond Point, on the other hand, has a more classic aesthetic and is embodied by a graphic pattern. This motif appears as either a subtle accent or a prominent overlay on jewellery such as pendants and cuffs, as well as a cocktail mixer. While Tiffany has long offered a small selection of jewellery that’s pretty unisex – we know several guys who love their T bracelets – these new offerings herald the brand’s serious expansion into the men’s luxury space.
Image Credit: Roe Etheridge