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Watch Words This Week: Geneva Seal

Even as more luxury watch companies create their own certification standards, the Geneva Seal remains an important hallmark of excellence.

Also known as the Hallmark of Geneva or Poincon de Geneve in French, the Geneva Seal is a mark of quality bestowed by a non-profit body administered by the cantonal government of Geneva.

Roger Dubuis Geneva Seal

The Roger Dubuis Excalibur Quatuor Cobalt Micromelt proudly wears the Poincon de Geneve on its dial.

Originally develop to combat counterfeits of watches made in Geneva – the city was historically associated with high-end watchmaking – the Geneva Seal is now a test of both the decorative and functional qualities of a watch movement. Consequently, to qualify for the seal, a watch has not only to be made in Geneva, but its movement also needs to be finished to fixed standard as well as pass functional tests.

Haute-horology brands that are closely associated with the Geneva Seal include Vacheron Constantin and Roger Dubuis. In fact, the entire production of the latter brand bears the Geneva Seal.