Subscription boxes are great for people who want to feel like it’s Christmas morning once every month – and the best part is, you actually get stuff that you like. Originally a great way for the ladies to sample a random selection of makeup items, subscription boxes have grown into a global marketing trend offering everything from children’s books to Japanese snacks. And, now, a local company is curating a subscription for wine lovers.
Singapore-based The French Cellar offers four subscription packages catering to different expectations. This spans the basic Vineyard Gems package, designed for those who would like to explore virtually unknown labels, to the Grand Crus, which covers high-end wines like those from Les Cedres de Belle Brise and Champagne Pouillon. The most indulgent of these is the Cellar Icons package, which includes rare, limited-production wines. Based on the package you’ve chosen, the company will pick two bottles of French wine each month and have them sent to your doorstep. Feedback is always welcome, and you can reorder the wines you like at a discount.
“I started this business because the diversity of French wines is quite limited here, and it can be complicated to choose good ones,”
says CEO Vincent Morello.
A box may seem less personal than a sommelier, but you’re in good hands. All the wines are selected by Nicolas Rebut, former chef sommelier at three-Michelin-star restaurants Le Meurice and Louis XV. And, while the man is not there to whisper his comments on the wine into your ear, every box comes with tasting notes and pairing suggestions to help you along. While you luxuriate at home with wine in hand, Rebut is going around getting the best deals from vintners with whom he has close relationships, and travelling all over France in search of undiscovered gems. In this case, we would happily give up the fleeting human interaction in favour of quality convenience.