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[VIDEO] How To Make Your Company Last 100 Years

Fear disruption? Business strategist Martin Reeves draws business lessons from biological systems in this TED Talk.

The fast-paced and tech-driven world has become a tougher proving grounds for the companies of today: corporate lifespans in the United States have shrunk to 30 years, and the 5-year mortality rate (before a company gets bought over  or fails) has risen to a staggering 32 per cent.

Yet some firms hold out despite the volatile economy, and some even pivot to thrive in new circumstances. What are these companies doing that the traditionally-governed ones aren’t? Author and consultant of Boston Consulting Group, Martin Reeves, addresses this question with an digestible analogy: the immune system.

(RELATED: How Kodak fought its way out of bankruptcy.)