01: Van Cleef & Arpels What we like: Lifting up the flap reveals a delightful golden rooster, and we appreciate the extra touch. 02: IWC What we like: IWC's red packet uses high-grammage paper that adds considerable heft and a luxurious feel. We also love the crowing rooster artwork. 03: Salvatore Ferragamo What we like: The embossed rooster is 3D, asserting its presence while not overwhelming the design. 04: Lamborghini What we like: Suffering from rooster overload? Lamborghini presents an antidote with their famous bull logo. 05: Swarovski Atelier What we like: Swarovski stays true to its signature crystals, featuring them in a subtle fashion. We also love the geometric folds that set it apart from the usual rectangular packet. 06: Remy Martin What we like: The clever design manages to combine elements of the rooster, the year, as well as the Chinese character for prosperity. We approve. 07: Vacheron Constantin What we like: We love timeless designs, and Vacheron Constantin's roses definitely qualify. The inverse colour alternative leaves us spoilt for choice. 08: Tiffany & Co. What we like: Tiffany & Co. goes bold with a Tiffany blue and gold packet. The patterned design is stylish, sophisticated, and eye-catching.