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Ford Motors just upped the car-buying game with a DIY GT Ordering kit

The American carmakers top the newfangled configurator setups that rival carmakers have by sending a physical miniature to your doorstep.

  • Showing, not telling, is the key principle behind Ford's novel GT ordering kit. Customers will get to switch out stripes on eight different exterior colour samples, cop a feel of the leather interior options, and even tinker with a myriad of scaled-down replica wheels.

Here’s a video walking through you the contents of the kit, from Ford themselves.

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