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Hugo Boss unveils first vegan suit

This isn't the first time Hugo Boss has brought sustainability to style. Then, pineapple leaf shoes - now, completely cruelty-free suits.

The fashion house has put an animal-free twist on the menswear staple, which it has rolled out as part of its Spring/Summer 2020 collection. The summery, slim-fit suit, which was made using certified organic European linen, does not contain any animal-derived materials, including dyes, glues or chemical substances. It comes in colorways of beige, dark blue and black, and features a ‘Peta-Approved Vegan’ logo, a symbol designed by the animal rights organisation Peta to highlight vegan clothing and accessories.

(Related: How can a suitmaker like Hugo Boss thrive in a dressed-down world?)

“Designed as part of our commitment to sustainable production, this vegan suit is made in Germany with a streamlined fit and a woven micro pattern,” reads the description of the suit on the Boss website.

Hugo Boss Vegan Suit in text

(Related: Hugo Boss’ Minimalistic Approach)

“As demand for ethically produced fashion continues to rise, we applaud Boss for being the first world-known premium brand to set this stylish milestone in vegan menswear,” said Peta director Elisa Allen in a statement. “Compassionate consumers can now choose a design that’s not only fashionable but also cruelty-free and sustainable.”

(Related: Sustainability in fashion: A to Z)

This isn’t the first time Boss has experimented with vegan fashion — back in 2018, the brand debuted a 100% vegan Boss Menswear shoe fabricated using Pinatex, a natural-based material made from pineapple leaf fibres. The suit comes as vegan fashion is exploding in terms of appeal, with brands such as Stella McCartney and Adidas also doubling down on animal-free designs in recent years.

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(Pictures: Hugo Boss)