With the Marriott International and Manchester United multi-year marketing partnership, launched in conjunction with the new Marriott Bonvoy travel programme, supporters of the Red Devils will now stand a chance to get up close and personal with their favourite football team.
The Marriott Bonvoy programme replaces existing loyalty programmes such as Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest, serving up exclusive opportunity for its 120 million members to meet-and-greet former players and legends of the Manchester United team through sundry experiences involving the footballers.
With the Kit Manager Experience, one can learn what it’s like to be a kit manager for a day before heading pitchside to meet a Manchester United legend. Alternatively, opt for a shot at welcoming the stars at the Old Trafford player’s tunnel as they get off the coach and head to the dressing room for pre-game preparations. Pre- and post-match VIP hospitality is a given, as are tickets to the game.
Said the football team’s group managing director Richard Arnold: “Marriott International is the leader in its field and we’re excited to be partnering with them as Marriott launches its new travel programme, Marriott Bonvoy.”
“Together we look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world.”
Besides the sports-centric experiences, the new loyalty programme boasts a cornucopia of other rewards and packages, featuring 30 hotel brands in 130 countries and territories. Members can redeem points earned by using co-branded credit cards from Chase and American Express to cull from 120,000 destination tours and adventure on Marriott Bonvoy Moments.