How does one make a luxury performance car even more desirable? By kitting it out in made-to-measure gear by a top fashion label, apparently. To celebrate its 100th anniversary, Maserati has teamed up with fellow Italian company Ermenegildo Zegna to produce 100 of a new limited edition model, the Maserati Quattroporte Zegna.
Thanks to a twin-turbo V8 engine that lets it accelerate from 0 to 100km/h in 4.7 seconds, the car has the power that the Quattroporte is known for. What the Maserati Quattroporte Zegna has that other versions of Maserati’s signature four-door saloon don’t is this: bespoke tailoring.
Fabrics for the Maserati Quattroporte Zegna were specially designed for different parts of the interior. The look and feel of formal menswear inspired the silk chevron weave used alongside the ultra-fine grain leather for the seats. The roof lining and sunshades, on the other hand, are wrapped in a jersey silk fabric. Dark brown and grey beige form the masculine and un-shocking colour palette one would expect from Ermenegildo Zegna.
And then there’s the outside. A unique Platinum Silk paint uses extra-fine aluminium pigments to create a cool appearance with a warm tint. To ensure that the 100 buyers look as sharp as their new rides, each Maserati Quattroporte Zegna also comes with a 19-piece accessory set. Matter-of-factly termed the Owner’s Collection, the kit includes large and small leather goods, sunglasses, and driving gloves and shoes.
This high-powered collaboration is the latest example of a growing trend. In recent years, several car marques and fashion brands have joined forces to create special edition automobiles that meet the growing consumer demand for customisation. Launched in 2008, the Bugatti Veyron Fbg par Hermes features an interior swathed in Hermes leather. In 2012, two unique Rolls-Royce Phantom models were customised by Lebanese designer Walid Atallah. American designers Zac Posen and Thom Browne have also put their aesthetic imprints on Infiniti luxury sedans. After all, why should wardrobes have all the fun?