Two renowned brands both created in 1946, Dior and Vespa have teamed up to create the Christian Dior Vespa 946, a new version of the scooter first launched in Milan in 2012, which will combine Italian knowhow with Parisian chic. Dior creative director Maria Grazia Chiuri was responsible for this latest version of the iconic Italian motorcycle.
Its monohull architecture and subtle gold accents pay homage to the heritages of the European houses. The Vespa 946 Christian Dior scooter is nothing but class: more a symbol of refinement than just something you’d rely on for your daily commute, it reflects the two houses’ commitment to the excellence of savoir-faire.
And that’s not all. The couture scooter will launch with a whole collection of accessories, most notably a helmet and a top case designed to be attached to the luggage rack. Both of these creations will be decorated with the emblematic Dior Oblique motif, which will also feature on the scooter’s seat. If you’re going to ride on such a scooter, you’d better look the part: Dior will make sure of that.
However, don’t expect to see the new machine on the streets anytime soon. Dior and Vespa enthusiasts will have to wait almost a year if they wish to acquire one of the limited-edition scooters, which will initially be only available from Dior boutiques before being distributed by Piaggio’s Motoplex outlets. It should also be noted that the accessories will be exclusively available from the French luxury house.
In trying times, we sometimes need a little reminder of the joie de vivre – thankfully, these two luxury houses have come together and forged a symbol that speak to a serene, carefree future with no worries save zipping down the Italian countryside (and looking good whilst doing it).