As LVMH’s famous bubbly brand puts the finishing touches on a pop-up boutique to open in November at the Haussmann Galeries Lafayette department store in Paris (November 4,2019 – January 5, 2020), Dom Perignon has given itself one of the best collaborations of recent years. The prestigious Champagne house convinced Lenny Kravitz to create the packaging for the 2008 vintage and the 2006 rosé.
Alongside his music career, the star from New York has a design studio through which he’s already designed Las Vegas suites and Manhattan lofts. For Dom Perignon, Kravitz was authorized to redesign the house’s iconic coat-of-arms by referencing the codes of goldsmithing. The metallic texture is hammered and has the air of a shield which has stood the test of time.
Kravitz joined the Champagne house as its Global Creative Director in 2018, and has since contributed a series of black-and-white photographs in an exhibition for Dom Perignon. He also isn’t the first creative that the Champagne house has collaborated with – past luminaries include artists Andy Warhol and Jeff Koons, as well as celebrater filmmaker David Lynch.
Boxed sets of two Dom Perignon vintages have been produced in limited edition and will be sold in exclusive premiere at the Dom Perignon’s pop-up boutique at the Galeries Lafayette Haussmann for 190 euros for the 2009 vintage and 360 for the 2006 rosé. The elixirs will then be sold in selected wine cellars.
Amid this prestigious collection with reign an outstanding magnum bottle signed by the artist. The 150 cl bottle of the 2008 vintage will nestle in snakeskin-inspired leather box. Only two will be available in France for a price of 2,500 euros each.
The star also designed a bar table especially for tasting champagne. The piece is made of black lacquer with brushed-brass borders. For the moment, the table is the only one of its kind.
bc/ajd/nb – Relaxnews