Share on:

Unusual retail concepts around the world

As online shopping continues to take the lion’s share of the retail pie, brands and shopping malls are finding new ways to draw customers into their stores.

Browns East, London

Housed in a former print factory in London’s grungy Shoreditch neighbourhood, Brown’s East is fashion retail platform Farfetch’s first bricks and mortar store. Inside, the boutique curates a mix of established and emerging fashion labels alongside a gallery of rotating artwork. While the store – which offers a mix of established and emerging fashion labels – itself is a tangible entity, it will not stay in one location for long. Instead, it is the first of a series of semi-permanent, nomadic retail concepts set to roam various neighbourhoods.

(Related: Luxury Homes: A Chanel-inspired apartment in London)

The Apartment, Copenhagen

Housed in a beautifully restored 18th century dwelling in Copenhagen, The Apartment looks and feels very much like a home – but one of a friend who has a penchant for Kerstin Hörlin Holmquist armchairs and wall hangings by Barbro Nilsson for Märta Måås-Fjetterström. The furniture store dedicated to showcasing limited edition design pieces also plays host to a rotating exhibitions programme which turns the spotlight on emerging Danish talent. Founder Tina Seidenfaden Busck’s eye also extends to the realm of art, where she dispenses advice on artworks to complement any interior.

(Related: New contemporary rattan furniture for luxury homes)

Paragon, Singapore

This month, shoppers stepping into the newly renovated 15,000 sq ft retail space at level three of Paragon will find Samsonite’s first-ever concept store designed for ladies alongside dazzling creations from local jewellery brand Arium Collection and womenswear from multi-label fashion store Pois Boutique. The new open-plan concept of the shopping floor allows shoppers to discover offerings from more than nine retailers without having to weave in and out of standalone boutiques. Besides styling workshops and fashion events, shoppers can also look forward to a new restaurant slated to open by the end of the year.

(Related: These indie retailers in Singapore offer experiential shopping – out of apartments)